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IB商业管理学什么?先来了解IB商业管理学科目录

来源:渊学通      发布时间:

  对于志向在将来大学选择商科、管理学等专业方向的同学们来说,IB商业管理这门学科是最不能错过的一个IB科目。它不仅可以帮助我们打好专业学习基础,更是能在大学专业申请中为我们带来不小的优势。那么IB商业管理学什么呢?

  Unit 1:Business Organization and Environment

  Longer notes:

  Business Management Overview

  Quick reference:

  1.1 Introduction to Business Management

  1.2 Types of Organization

  1.3 Organizational Objectives

  1.4 Stakeholders

  1.5 External Environment

  1.6 Growth and Evolution

  1.7 Organizational Planning Tools

  Unit 2:Human Resources

  Quick reference:

  2.1 Functions and Evolution of Human Resource Management

  2.2 Organizational Structure

  2.3 Leadership and Management

  2.4 Motivation

  2.5 Organizational(Corporate)Culture

  2.6 Industrial/Employee Relations

  Unit 3:Finance and Accounts

  Longer notes:

  Accounting and Finance

  Quick reference:

  3.1 Sources of Finance

  3.2 Costs and Revenues

  3.3 Break-even Analysis

  3.4 Final Accounts

  3.5 Profitability and Liquidity Ratio Analysis

  3.6 Efficiency Ratio Analysis

  3.7 Cash Flow

  3.8 Investment Appraisal

  3.9 Budgets

  Unit 4:Marketing

  Longer notes:

  Marketing

  Quick reference:

  4.1 The Role of Marketing

  4.2 Marketing Planning(Including Introduction to the 4 Ps)

  4.3 Sales Forecasting

  4.4 Market Research

  4.5 The Four Ps(Product,Price,Promotion,Place)

  4.6 The Extended Marketing Mix of Seven Ps

  4.7 International Marketing

  4.8 E-Commerce

  Unit 5:Operations Management

  Quick reference:

  5.1 The Role of Operations Management

  5.2 Production Methods

  5.3 Lean Production and Quality Management

  5.4 Location

  5.5 Production Planning

  5.6 Research and Development

  5.7 Crisis Management and Contingency Planning


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